Several high-performing salespeople were brought together to create a new sales division. The goal was to go to market in a new way, working as business advisors to customers, identifying strategic opportunities for growth. For this initiative to succeed, these top performers needed to work together. There was much to be learned, and they needed to be able to provide a consistent level of service and support. While each of the salespeople were strong performers, they were used to working very independently and doing things their own way. Alida worked with them to build a culture of collaboration and to identify and implement structures that would help them coordinate their efforts as they spearheaded this new approach to sales.