What my clients say about me - ZM Coach, Alida Zweidler-McKay

The best part of my work is watching clients experience the level of SUCCESS and FULFILLMENT they’ve always longed for, but couldn’t reach on their own.

The best part of my work is watching clients experience the level of SUCCESS and FULFILLMENT they’ve always longed for, but couldn’t reach on their own.

Watch my free workshop where I spell out exactly what you need to do to turbo-charge your career today.

See what clients are saying about our work together… 


In working with Alida, I’ve grown as a leader. I have more confidence in my ability to navigate change, and to step back and look at a situation in a more structured way. That has contributed tremendously to my overall well-being and happiness – not just at work, but as a person.

  • Principal
  • Technology Consulting Firm

I was in the midst of having to make major changes to my organization and it was so helpful to have Alida’s support through that. She gave me the confidence to have difficult conversations and make difficult decisions.

  • Senior Executive
  • Leading Healthcare Organization

Thinking about where I am today, vs. where I was when we started working together – it’s night and day. I doubted that I would ever be as confident at work, or productive or focused ever again – just because of where I was and how shaken I was [from the bad experience I had at my prior job]. But it’s happening, and I couldn’t have done it without Alida’s support.

  • Advertising Manager
  • Technology Company

Working with Alida is probably the best on-the-spot decision I’ve made. Honestly, it has transformed my life.

It was my first time being a manager and I just felt stuck. I needed more skills and more tools to really be comfortable in my role… I was just being a boss, but I really wanted to be a leader…With Alida’s support, I came away with lessons learned and tools that I can continue using for as long as I work.

  • Sonia Moin
  • Director, Urban Business Initiatives, Initiative for a Competitive Inner City

The observations, tools and knowledge I’ve gained through your training have gone a long way toward helping me optimize my capabilities to be an effective leader. The by-product of all of that has been a real growth in confidence. I have a much greater sense of the validity of my own perspective among my peers, and the comfort level to present it. Having the right tools, and someone like you who’s asking the right questions and guiding me in the right direction, it’s amazing how much I’ve learned and grown in just a few months. It’s really been phenomenal.

  • Miriam Gitelman
  • Chef and Owner, COCO JOLIE

You created such a sacred safe space. I can’t tell you how liberating and transformative the experience has been. Inside me there’s this grounded presence now.

  • Senior Product Manager
  • Biotech Company

Alida is one of the most impressive consultants I’ve worked with…She is also personally someone I look to for coaching and support. I have grown so much by listening to her, observing her and taking action with her direction in mind.

  • Angela Sebaly
  • CEO, Personify Leadership

I’ve seen dramatic changes in our team. It’s been a pleasure to go to the meetings. I feel like we’ve moved forward and made decisions and are holding each other accountable now, too.

  • Manager, Planning & Controls
  • Global Chemical Company

Alida is an amazingly skilled “shadow consultant” to me. Two things stand out about her talents: first, her skillful, crisp questions help me unpack a sticky situation in 10 minutes’ time. And the scores of models and activities she can immediately draw on bring solid theory and fresh ideas when I am creating new workshops and off-sites. She is one of the most talented coaches and consultants I know.

  • Cheryl Lower
  • Principal, Fulcra

Alida created a safe and productive environment for me to learn, grow and plan. She provided a useful structure to find the strengths that I should leverage and areas for improvement. She was encouraging and respectful of my thoughts and ideas. She is a clear and articulate presenter. And a strong facilitator.

  • Samantha Rabinowicz
  • Harvard Graduate School of Education

Alida was an incredible resource for us as we developed a brand-new coaching protocol, trained 25 instructional coaches, then supported the coaches in their growth throughout the first year of our project. She brought a wealth of coaching experience and know-how to our project, but she always made sure that her advice and support was relevant to our specific context and needs. She is a great listener, and she always helped us to find solutions that would work for our project.

  • Claire Gogolen
  • Harvard Graduate School of Education