The best part of my work is watching clients experience the level of SUCCESS and FULFILLMENT they’ve always longed for.

The best part of my work is watching clients experience the level of SUCCESS and FULFILLMENT they’ve always longed for.

See what clients are saying about our work together… 


Alida is an insightful and gifted coach. Her program identifies the most important aspects of both communication and leadership presence. It is a unique pathway to learning that rivals any leadership or coaching program I’ve ever seen. It was exactly the training I needed and worth every penny!

  • Rebecca
  • Director of Major Gifts

In working with Alida, I’ve grown as a leader. I have more confidence in my ability to navigate change, and to step back and look at a situation in a more structured way. That has contributed tremendously to my overall well-being and happiness – not just at work, but as a person.

  • Principal
  • Technology Consulting Firm
This program helped me reignite my spark at work and engage with my team in new and productive ways. I’ve led some teams thru some very complicated and tense situations at work since I’ve done the program.
Afterwards multiple team members reached out to thank me for leading us thru such sticky situations. It felt great and it was thanks to this program!
  • Chris D.
  • Associate Professor of Neuroscience

Thinking about where I am today, vs. where I was when we started working together – it’s night and day. I doubted that I would ever be as confident at work, or productive or focused ever again – just because of where I was and how shaken I was [from the bad experience I had at my prior job]. But it’s happening, and I couldn’t have done it without Alida’s support.

  • Advertising Manager
  • Technology Company

I’m a being in intentional change in many positive ways, and those really come from our work together. And it’s working. Things are changing. I’m changing. People are seeing me — the me that I will be bringing to my work from here on out — and I’m growing into a bigger set of shoes than I had ever let myself try on.

  • Manager

If I had to boil down to one word the gift that Alida’s work has been to me in my professional life, it would be clarity.

So often over the years when encountering challenges and issues in my work, I would find myself left with questions like “What is going on here?” or “Is it me . . .?” Alida has helped me to answer questions like these over and over by focusing on key organizational and relationship dynamics that deepen in meaning as together we apply them to my specific situations. The result of this clarity has been that I operate with more confidence, less stress and lots of joy.

Since working with Alida — more often than not — I end my work days knowing that I have done the right work, my best work and am ready to take on tomorrow. Thank you, Alida!

  • Kim Stone

I was in the midst of having to make major changes to my organization and it was so helpful to have Alida’s support through that. She gave me the confidence to have difficult conversations and make difficult decisions.

  • Senior Executive
  • Leading Healthcare Organization

I was feeling stuck and alone when I happened on Alida’s newsletter on social media. My work was a chaos machine and I was in a constant state of overwhelm. The pandemic was part of it – but I’d been feeling this way long before Covid. Reading her words and listening to her presentation gave me a sliver of hope that I might find a way out of the corner I felt backed into. In our introductory call, Alida really listened to me – she was able to connect the dots between where I was and where I wanted to be in my leadership and offered me a method, tools, and research-backed strategies for getting there.

Not only did I find a partner in Alida, but I gained a network in the group sessions and Engaging Leadership Momentum group. In my work with Alida, I discovered that I am an engaging leader – I have everything I need. I just needed a partner and practice. My work is still a chaos machine, and I still get overwhelmed at times. But, Alida’s support helped me reignite a sense of self-confidence that helps me weather the challenges. She equipped me with a set of tools to help me ask good questions and show up for my team. Above all, she reminded me to make sure to leave time to celebrate each success, no matter how small it may seem.

  • Jennifer Dean

Thank you for coaching me, believing in me, and showing me the path to becoming an authentic and confident leader. Not only have I secured a job doing what I love, (one that came with a promotion and a raise,) I also have more leadership opportunities than ever before.

I have worked with other coaches in the past. However, working with you was a remarkable experience! You have incredible insights and resources, and an almost magical ability to help people understand how to perform in a better way and just plain “BE better”. You provided insights and helped me identify some behaviors to change, and showed me how to achieve my goals – to have better relationships, to be accepted and respected, which led to more achievements and opportunities. Now I am happily and efficiently achieving more than I ever dreamed possible. For that, I will be forever grateful!

  • Debbie

Alida is an incredible coach! When I talked to Alida for the first time I was sitting in my car in the parking lot of a local park. Not only was I stressed, disappointed, and exhausted in trying so hard to get ahead in my career. I was determined to be coachable! The program is beyond expectations with a focus on leadership presence, communication, clarifying your mission, and career pathways. The coaching sessions were engaging and supportive. Now I have the tools, resources, and frameworks to conquer my next career move!

Thank you Alida for your extraordinary program and guidance!

  • Catalina Munoz
  • Protest Section Manager, Franchise Tax Board

I connected with Alida while I was in the middle of a career move, in which I needed to show up as a leader, and I was starting to lose enthusiasm for the search. I was half way through a marathon, as she put it, and a coach could help me with a strong push to the finish line. Working with Alida enabled me to reframe my mindset and to clearly articulate an authentic vision of what I wanted in my career, which enabled me to find the next opportunity to get me there. Alida got me over the finish line and it feels great!

  • Christine C.

I came from a long sabbatical after decades of work that burned me out. Issues of discrimination and toxic work environment from my previous employer had dimmed the passion I had for work and I felt lost and stuck. The time off allowed me to rest and recuperate but when I was ready to get back in the game, I did not know how to connect to the fire that ignites me. The sessions with Alida allowed me to rediscover the inner flame inside me that had been dimmed. It was far more effective than the 9-month sessions I had with a therapist.

Before seeing Alida, I was half-hearted and unsure of myself when I stepped into interviews. Working with Alida I was able to rediscover who I was and fully stand into my being – whole and complete. So when the right company and interview came, I showed up wholeheartedly and fully alive. Now I am able to bring that into my new role and work and I am very grateful for what has led me here.

  • Stephen Flores

Alida is an empathetic coach with tremendous organization knowledge. The content is on point and provides a great reference tool that you can use continually throughout your career development.

  • Danyelle
  • Director

What I really like about Alida is she treats every client differently. It’s not a one-solution-fits-all-types approach. She gets to know each client and then coaches them based on what they need. This is where her years of experience show up. She was able to see where I needed to grow. I think that’s the coach anybody would want.

  • Senior Manager

Alida is a great listener who has real-life experience in a wide range of industries. It would be challenging for anyone not to find something in the materials that would help them advance their leadership skills and career.

  • Mark Lufkin
  • Director of Major and Planned Giving

Working with Alida is probably the best on-the-spot decision I’ve made. Honestly, it has transformed my life.

It was my first time being a manager and I just felt stuck. I needed more skills and more tools to really be comfortable in my role… I was just being a boss, but I really wanted to be a leader…With Alida’s support, I came away with lessons learned and tools that I can continue using for as long as I work.

  • Sonia Moin
  • Director, Urban Business Initiatives, Initiative for a Competitive Inner City

You created such a sacred safe space. I can’t tell you how liberating and transformative the experience has been. Inside me there’s this grounded presence now.

  • Senior Product Manager
  • Biotech Company

Alida is an amazingly skilled “shadow consultant” to me. Two things stand out about her talents: first, her skillful, crisp questions help me unpack a sticky situation in 10 minutes’ time. And the scores of models and activities she can immediately draw on bring solid theory and fresh ideas when I am creating new workshops and off-sites. She is one of the most talented coaches and consultants I know.

  • Cheryl Lower
  • Principal, Fulcra

I appreciated the Engaging Leadership modules, group coaching, and one-on-ones as I faced the challenge of leading a distributed team through a turbulent time of corporate change. Through the program, I shared successes, failures, frustrations, and breakthroughs. In the end, I came away with valuable tools that have helped me as a leader and professional.

  • Jon Myerov
  • Corporate Head of Proposals

The observations, tools and knowledge I’ve gained through your training have gone a long way toward helping me optimize my capabilities to be an effective leader. The by-product of all of that has been a real growth in confidence. I have a much greater sense of the validity of my own perspective among my peers, and the comfort level to present it. Having the right tools, and someone like you who’s asking the right questions and guiding me in the right direction, it’s amazing how much I’ve learned and grown in just a few months. It’s really been phenomenal.

  • Miriam Gitelman
  • Chef and Owner, COCO JOLIE

This program is a great way to build confidence, gain the assistance you need to move forward in a business capacity, and understand more about yourself.

  • Jennifer

Alida was an incredible resource for us as we developed a brand-new coaching protocol, trained 25 instructional coaches, then supported the coaches in their growth throughout the first year of our project. She brought a wealth of coaching experience and know-how to our project, but she always made sure that her advice and support was relevant to our specific context and needs. She is a great listener, and she always helped us to find solutions that would work for our project.

  • Claire Gogolen
  • Harvard Graduate School of Education

Alida created a safe and productive environment for me to learn, grow and plan. She provided a useful structure to find the strengths that I should leverage and areas for improvement. She was encouraging and respectful of my thoughts and ideas. She is a clear and articulate presenter. And a strong facilitator.

  • Samantha Rabinowicz
  • Harvard Graduate School of Education

I’ve seen dramatic changes in our team. It’s been a pleasure to go to the meetings. I feel like we’ve moved forward and made decisions and are holding each other accountable now, too.

  • Manager, Planning & Controls
  • Global Chemical Company

Watch my free workshop where I spell out exactly what you need to do to turbo-charge your career today.