by Alida Zweidler-McKay | May 6, 2022 | Case Studies, Client Results, Coaching
I. Leaving With over 15 years of experience in marketing, Lisa was recruited for a new role that initially seemed like a great opportunity. But, after she accepted the new job and got started, she began to realize the role was not what she expected. For over a year,... 
by Alida Zweidler-McKay | Apr 29, 2022 | Case Studies, Coaching
David was enjoying his role as the Director of Research at a company that created materials to promote sustainable living. His team was responsible for creating new products and solving customer and plant problems. He loved the challenge of hiring great people and... 
by Alida Zweidler-McKay | Apr 22, 2022 | Case Studies, Client Results, Coaching
Chris, a Ph.D. in neuroscience had finally reached his goal of academic tenure. After celebrating this milestone, he faced the question, What’s next? He saw a lot of different possibilities in front of him but was not sure where he wanted to focus his energy. And, due... 
by Alida Zweidler-McKay | Apr 22, 2022 | Case Studies, Client Results, Coaching
Louis, a supply chain professional, was an expert in his field. But, he had yet to find a role where he could really shine. Like many people with specific expertise, he had numerous opportunities in front of him but was struggling to find a role where he could... 
by Alida Zweidler-McKay | Jan 27, 2020 | Case Studies, Client Results, Coaching
I. Initial Success When Leanne (not her real name) came to Alida for coaching, she had just gotten a promotion, leading the largest team she’d ever managed before. Her former peers were now her direct reports, which presented a new challenge: How to effectively... 
by Alida Zweidler-McKay | Nov 6, 2019 | Case Studies, Client Results, Coaching
Jonathan had just started a contract position where he had hoped to be hired on permanently. He was looking for a coach who could help him navigate his new role with that goal in mind while also getting clear about his overall career direction. As someone with...