by Alida Zweidler-McKay | Jun 14, 2022 | Case Studies, Client Results, Coaching
With over 15 years of experience in marketing, Lisa (name changed to respect her privacy) was recruited for a new role that initially seemed like a great opportunity. But, after she accepted the new job and got started, she began to realize the role was not what she...
by Alida Zweidler-McKay | Jun 14, 2022 | Blog
Having a clear purpose can serve as a guiding light in your career. It helps you decide what really matters, and how you want to contribute. When those are clear, you can more easily identify roles and companies that will be a good fit. Watch the video below or the...
by Alida Zweidler-McKay | May 30, 2022 | Blog
No matter what industry or field you’re in, I believe you deserve three fundamental things from your work. Income Satisfaction Impact Income Obviously. You should be fairly compensated for the work that you’re providing to your company. Unfortunately, I talked...
by Alida Zweidler-McKay | May 24, 2022 | Case Studies, Client Results, Coaching
Anne Marie’s Challenge When Anne Marie moved to a new state due to her husband’s job, she was excited about the opportunities ahead of her. Although she had over 10 years of experience in education and nonprofits, she was looking for a way to translate these...
by Alida Zweidler-McKay | May 23, 2022 | Blog
No matter what role you hold in the formal hierarchy, you can contribute to building the culture you want. That’s true for your team, your organization, and even inside your own head. At the heart of it are the conversations you have. When you can strike a...
