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COACHING CASE STUDY: Finally Doing Work She Was Meant to Do

COACHING CASE STUDY: Finally Doing Work She Was Meant to Do

by Alida Zweidler-McKay | Jun 14, 2022 | Case Studies, Client Results, Coaching

  With over 15 years of experience in marketing, Lisa was recruited for a new role that initially seemed like a great opportunity. But, after she accepted the new job and got started, she began to realize the role was not what she expected. For over a year, she tried...
COACHING CASE STUDY: The Key First Step in Any Career Change

COACHING CASE STUDY: The Key First Step in Any Career Change

by Alida Zweidler-McKay | May 24, 2022 | Case Studies, Client Results, Coaching

Anne Marie’s Challenge When Anne Marie moved to a new state due to her husband’s job, she was excited about the opportunities ahead of her. Although she had over 10 years of experience in education and nonprofits, she was looking for a way to translate these...
COACHING CASE STUDY: Fearlessly Stepping into a New Role

COACHING CASE STUDY: Fearlessly Stepping into a New Role

by Alida Zweidler-McKay | Apr 29, 2022 | Case Studies, Coaching

David was enjoying his role as the Director of Research at a company that created materials to promote sustainable living. His team was responsible for creating new products and solving customer and plant problems. He loved the challenge of hiring great people and...
COACHING CASE STUDY: Figuring Out What’s Next

COACHING CASE STUDY: Figuring Out What’s Next

by Alida Zweidler-McKay | Apr 22, 2022 | Case Studies, Client Results, Coaching

Chris, a Ph.D. in neuroscience had finally reached his goal of academic tenure. After celebrating this milestone, he faced the question, What’s next? He saw a lot of different possibilities in front of him but was not sure where he wanted to focus his energy. And, due...
COACHING CASE STUDY: Overcoming a Blind Spot

COACHING CASE STUDY: Overcoming a Blind Spot

by Alida Zweidler-McKay | Apr 22, 2022 | Case Studies, Client Results, Coaching

Louis, a supply chain professional, was an expert in his field. But, he had yet to find a role where he could really shine. Like many people with specific expertise, he had numerous opportunities in front of him but was struggling to find a role where he could...
COACHING CASE STUDY: Turning a Difficult Situation into a Major Career Win

COACHING CASE STUDY: Turning a Difficult Situation into a Major Career Win

by Alida Zweidler-McKay | Jan 27, 2020 | Case Studies, Client Results, Coaching

I. Initial Success When Leanne (not her real name) came to Alida for coaching, she had just gotten a promotion, leading the largest team she’d ever managed before. Her former peers were now her direct reports, which presented a new challenge: How to effectively...
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