by Alida Zweidler-McKay | Jun 14, 2022 | Case Studies, Client Results, Coaching
With over 15 years of experience in marketing, Lisa was recruited for a new role that initially seemed like a great opportunity. But, after she accepted the new job and got started, she began to realize the role was not what she expected. For over a year, she tried... 
by Alida Zweidler-McKay | May 24, 2022 | Case Studies, Client Results, Coaching
Anne Marie’s Challenge When Anne Marie moved to a new state due to her husband’s job, she was excited about the opportunities ahead of her. Although she had over 10 years of experience in education and nonprofits, she was looking for a way to translate these... 
by Alida Zweidler-McKay | Apr 29, 2022 | Case Studies, Coaching
David was enjoying his role as the Director of Research at a company that created materials to promote sustainable living. His team was responsible for creating new products and solving customer and plant problems. He loved the challenge of hiring great people and... 
by Alida Zweidler-McKay | Apr 22, 2022 | Case Studies, Client Results, Coaching
Chris, a Ph.D. in neuroscience had finally reached his goal of academic tenure. After celebrating this milestone, he faced the question, What’s next? He saw a lot of different possibilities in front of him but was not sure where he wanted to focus his energy. And, due... 
by Alida Zweidler-McKay | Apr 22, 2022 | Case Studies, Client Results, Coaching
Louis, a supply chain professional, was an expert in his field. But, he had yet to find a role where he could really shine. Like many people with specific expertise, he had numerous opportunities in front of him but was struggling to find a role where he could... 
by Alida Zweidler-McKay | Jan 27, 2020 | Case Studies, Client Results, Coaching
I. Initial Success When Leanne (not her real name) came to Alida for coaching, she had just gotten a promotion, leading the largest team she’d ever managed before. Her former peers were now her direct reports, which presented a new challenge: How to effectively...